Smartwatches usually draw consideration to the well being advantages they carry to the desk for customers. Samsung has turned this perception on its head by as a substitute specializing in the Faucet to Pay function of its Galaxy Watch6 by way of this Cheil India marketing campaign, titled “Flip your wrist to pay”. The marketing campaign encompasses a movie that showcases the convenience of cost that comes with the Samsung Pockets’s Faucet to Pay function.
The consequence was a marketing campaign titled “Flip your wrist to pay” that showcased the advantages of the Samsung Pockets on the Galaxy Watch6 with a enjoyable and contemporary remedy. By highlighting the sheer ease of paying with a flip of the wrist in a wide range of buying settings, the marketing campaign introduces this new function with a bang.
The marketing campaign movie revolves round a protagonist displaying off the Galaxy Watch6’s cost function in a stunning piece of choreography set to music. As different buyers look on in amazement, the protagonist easily makes seamless funds in a single setting after one other, all whereas indulging in easy strikes.
Aditya Babbar, Senior Director, Cell Enterprise, Samsung India, mentioned: “The Smartwatch class is on the rise. Our knowledge signifies that the premium and financial system section is rising quick, regardless of that the penetration is low. The opposite factor within the class is that there’s a sea of sameness – virtually all gamers are utilizing health as a story to advertise smartwatches, we determined to face out by following a profit first method. On this new marketing campaign we have now dialled up Faucet and Pay as some extent of differentiation and we imagine that this can assist us achieve traction among the many customers. Since digital funds are on an increase amongst Gen Z, with India holding the highest spot on the planet, we determined to launch India’s first Android Smartwatch with digital cost capabilities. To focus on this function within the Galaxy Watch6 marketing campaign, we’re showcasing the cool, new and stylish strategy to pay – Faucet and Pay. Merely faucet your wrist at an NFC enabled terminal and pay on your favorite issues.”
VIEW THE FILM
“Let’s face it, paying is rarely enjoyable – until you may do it with a flick of a wrist and a faucet! So all we tried to do, is make an advert that was as cool, enjoyable and straightforward as the faucet & pay function of the Galaxy Watch6!” says Vikash Chemjong, CCO, Cheil India.
“The marketing campaign is a ringing endorsement of the truth that a good suggestion primarily based on a easy perception and backed by nuanced storytelling will ship the products on the bottom. By connecting cost to watches, we have now created a transparent differentiation for the Galaxy Watch6 that makes it stand out in a crowded class,” says Srijib Mallik, Head of Enterprise, Samsung, at Cheil India.
Chief Artistic Officer – Vikash Chemjong
Group Artistic Director – Sachin Ambekar
Group Artistic Director – Manoj Pandey
Artistic Director (copy) – Ben Samuel
Artistic Director (artwork) – Ayushi Rastogi
Artwork Director – Aditi Baldha
Normal Supervisor – Parul Budhiraja
Planning Director – Dazy Varma
Senior VP- Atif Rahman
Normal Supervisor – Saksham Kohli
Shopper Servicing Director – Shobhit Choudhary
Affiliate Account Director- Varun Mathur