cell phone challenger says two million gross sales is simply the beginning

The primary British smartphone from a British firm for six years was launched final yr by Nothing.

Carl Pei — founding father of the start-up, which is predicated in London — stated on the time that his plans to enter a market dominated by Apple, Samsung and Huawei had been greeted with bemusement.

But Nothing lately shipped its two millionth product. The milestone, which incorporates the earphones it additionally produces, represents a tiny dent in a world market with almost 1.4 billion telephones bought final yr, nevertheless it’s a formidable begin for a corporation that was solely shaped in October 2020.

“It’s small for our business, however I believe it’s fairly enormous for a corporation that’s solely three years outdated,” says Pei, 34.

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