TechTarget, Inc., a supplier of B2B know-how buy intent information and advertising companies, partnered with B2B software program overview web site G2 to mix TechTarget’s unbiased editorial and G2’s user-generated insights to assist ship contextually related content material experiences to audiences.
As a part of the brand new partnership, the businesses will launch G2 TechBlend, a brand new content material answer that blends TechTarget’s contextually related editorial content material with the insights, information and development evaluation from G2. The businesses will even introduce new web site options to the TechTarget web site, comparable to greater than 2.4M peer opinions from the G2 market.
“As we speak’s B2B tech consumers are progressing additional via the shopping for cycle than ever earlier than chatting with a vendor,” mentioned Rebecca Kitchens, President of TechTarget, in a press release. “All through this journey, they appear to trusted on-line sources to coach themselves on the precise options that can assist their organizations deal with the challenges they face. TechTarget and G2 present are each leaders of their respective areas, and every presents strong content material experiences and completely different however complementary visitors sources. When mixed, they add super worth to self-service consumers on the precise level of their analysis – it doesn’t matter what shopping for stage they’re in. By exposing our content material to one another’s audiences, we are able to deliver insights that considerably higher serve the wants of B2B tech consumers, which is why we’re so enthusiastic about this partnership.”
This partnership carefully follows TechTarget’s acquisition of Informa Tech’s digital companies, which the corporate absorbed to assist create a world platform in B2B information and market entry.