The Biden marketing campaign joins TikTok

However the website can also be immensely fashionable, significantly with Individuals beneath 30. The Pew Analysis Middle discovered that 63 % of teenagers
stated they used TikTok. It was the primary ranked iPhone utility in 2022, based on Apple, although it fell to quantity 5 in 2023.

The transfer by the Biden marketing campaign comes because the president has struggled to realize traction with younger voters, a core a part of the Democratic Get together’s base.

Biden marketing campaign advisers stated they are going to be taking superior safety precautions across the app. ByteDance, TikTok’s mum or dad firm, has stated it’s not owned or managed by the Chinese language authorities.

The Biden marketing campaign didn’t be part of TikTok in 2020. As a substitute, they used influencers to disseminate their message on the platform.

In Sunday evening’s submit on TikTok, when requested if he most popular Travis Kelce or Jason Kelce — brothers who play skilled soccer, one who dates Taylor Swift and the opposite is a former Philadelphia Eagles participant — Biden as an alternative selected “Mama Kelce.”

“I perceive she makes nice chocolate chip cookies,” Biden stated.


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