Apple achieved file shipments within the Indian smartphone market in the course of the fourth quarter of 2023, capturing a big 7% market share, in accordance with Canalys analysis. This achievement demonstrates Apple’s concerted efforts to extend its presence in one of many world’s fastest-growing smartphone markets as per Hindustan Instances.
Festive gross sales drive progress
From October to December, India experiences a flurry of festive celebrations, essentially the most outstanding of which is Diwali. Leveraging this opportune time, Apple strategically launched its newest iPhone 15 sequence, capitalizing on elevated shopper spending in the course of the vacation season. This transfer was important in driving gross sales and growing Apple’s market share considerably.
In keeping with the Canalys report, Indian smartphone distributors skilled robust demand in the course of the festive quarter, with shipments reaching a powerful 3.89 crore models, representing a big 20% year-on-year enhance. Apple, by way of its engaging product choices and strategic advertising and marketing initiatives, was in a position to carve out a good portion of this burgeoning market, indicating a rising desire for the model amongst Indian shoppers.
Success of iPhone 15 sequence
The distinctive efficiency of Apple’s iPhone 15 sequence was a standout function of the corporate’s success story in India throughout This autumn 2023. These newest Apple choices accounted for greater than half of the corporate’s shipments in the course of the vacation procuring season. The attraction of the iPhone 15 sequence, mixed with engaging promotional affords and reductions on previous-generation fashions such because the iPhone 14 and iPhone 13, boosted Apple’s gross sales and cemented its place within the Indian market.
Market dynamics and competitors
Regardless of Apple’s commendable efficiency, Samsung maintained its lead within the Indian smartphone market throughout This autumn 2023, with a big 20% market share. Xiaomi and Vivo completed second and third, demonstrating the fierce competitors that exists within the Indian smartphone market. Different gamers, resembling Realme and OPPO, contributed considerably to the market, demonstrating the trade’s variety and competitiveness.
Canalys forecasts a mid-single-digit progress price for the Indian smartphone market in 2024. This progress is predicted to be pushed by components resembling 5G gadget affordability and the substitute cycle following the pandemic. Nonetheless, distributors will most probably face challenges in managing rising materials prices within the coming 12 months.
Apple’s file shipments and vital market share in India in the course of the fourth quarter of 2023 exhibit the corporate’s rising presence and attraction in one of many world’s largest smartphone markets. Regardless of stiff competitors from different trade gamers, Apple continues to make vital progress within the Indian smartphone panorama by way of strategic promotions and a compelling product lineup.
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