A New Design Id for Samsung Electronics in 2030 – Samsung World Newsroom


It’s all the time thrilling to develop a product and introduce it to the market. Every time I tackle this problem, I’m wondering if the brand new product will resonate with prospects — maybe, it can even change into a sport changer and affect lives in significant methods.


If we glance extra intently on the product improvement course of, design makes revolutionary applied sciences shine whereas expertise makes design desires a actuality. Solely when design and expertise are in good concord can we develop a product that gives real worth to our customers. Samsung Electronics excels at balancing design with revolutionary expertise, and we regularly attempt to create merchandise that mix seamlessly into our prospects’ lives.


To this finish, we’ve redefined our design philosophy as we method 2030. “Samsung Design Id 5.0 (DI 5.0): Important∙Progressive∙Harmonious”1 is the brand new route that can outline the long run we hope to supply.



Samsung’s Design Philosophy and Its Evolution

Greater than 1,500 designers work at Samsung’s seven world design studios to resolve on a regular basis issues going through a variety of consumers, every from a unique tradition or background with distinctive preferences and tastes. On the heart of this effort is Samsung’s design philosophy — “Impressed by People, Creating the Future” — which has not modified since its inception in 1996.


However the best way individuals reside and expertise their lives is consistently altering, and we’ve needed to refine and evolve our design id to replicate that. “Samsung Design Id 5.0: Important∙Progressive∙Harmonious” is the imaginative and prescient that can information us by means of 2030. Transferring ahead, we’ll proceed to introduce smartphones, TVs, fridges and different merchandise that replicate this new mindset.



ImportantProgressiveHarmonious. What Does That Imply?

Important design focuses on the unique intent and objective of the product — to supply an optimized consumer expertise with none pointless components. This yr, the newest Galaxy S24 sequence permits customers to intuitively expertise the features of a cell product with its unified look and skinny bezel. Our TVs with Infinity Air Design seem to drift in mid-air for extra immersive viewing. Alternatively, our all-in-one washer and dryer maximizes area effectivity by means of a minimalist design.


Progressive design brings invaluable modifications — not merely novelty — to our prospects’ lives. Examples embrace a TV that robotically upscales low-resolution photos to 8K degree utilizing AI expertise; an AI-based robotic vacuum cleaner that robotically acknowledges ground sort, objects and residing areas for optimum cleansing; and a Stay Translate function that helps smartphone customers overcome language boundaries by means of real-time translation. These merchandise all merge innovation with creativity.


Harmonious design embodies the need to unify merchandise and other people with society, the surroundings and different human values. SmartThings improves comfort by integrating and connecting merchandise for customers to regulate remotely. In the meantime, Music Body, a customizable frame-shaped speaker, blends into any inside. Designs that create concord between merchandise and prospects’ every day lives — moderately than designs that announce their very own existence — are the sort we are going to proceed to pursue.



A Way forward for Infinite Potentialities

At Samsung, that is our dedication — to be devoted to our important objective, innovate endlessly and create designs that harmonize with our customers’ lives. We purpose to empower prospects across the globe and enrich their lives by providing significant experiences, it doesn’t matter what Samsung merchandise they select.


At Milan Design Week 2024, we’re presenting the exhibition “Newfound Equilibrium” to showcase an inspiring imaginative and prescient for a greater future — one which achieves the suitable stability between people and expertise. Be part of us on April 16 for a way forward for infinite prospects.



1 Historical past of Samsung’s Design Identities
Design Id 1.0 (2001-2005): Simplicity with Resonance
Design Id 2.0 (2006-2010): Create an Emotional Journey
Design Id 3.0 (2011-2018): Make It Significant
Design Id 4.0 (2019-2022): Be Daring. Resonate With Soul.
Design Id 5.0 (2023-2030): Important∙Progressive∙Harmonious.

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