AI could be the game-changer for PC phase: HP’s Ipsita Dasgupta | Tech Information

At a time when India’s private laptop (PC) market has begun to point out indicators of restoration after a yr of sluggish demand and declining shipments, international PC maker HP believes that synthetic intelligence might nicely be the sport changer for this phase.

The not too long ago appointed managing director and senior vp of HP India, Ipsita Dasgupta feels that AI could be a “recreation changer” in creating extra client demand.

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“As AI turns into a major a part of the whole lot we do, the AI-enhanced PC performs an unlimited position in what will be essentially the most transformational factor that’s occurred since telephony,” Dasgupta instructed Enterprise Commonplace.

She added that the chance for development in India is huge, given the low PC penetration charge of round 20 per cent. “We imagine, within the subsequent 5 years, the whole addressable market (TAM) will double,” she mentioned.

HP, on Wednesday, introduced the launch of its AI-enhanced OMEN Transcend 14 laptop computer collection in India, crafted for avid gamers who bask in each taking part in and creating content material.

The corporate’s subsequent part of development is anticipated to return from segments like training, and SMBs.

“There was softness out there final yr, and far of it was within the client phase… The chance, when there may be softness, is to think about the long run. And there’s no query that the long run goes to develop,” mentioned Dasgupta.

HP can also be seeking to broaden into tier 3 and past areas. To cater to customers in smaller cities, the corporate has been ramping up its offline retail presence. It at the moment has over 770 unique HP World shops, and round 4,000 stores in 425 cities. Of the 770 unique HP World shops, 100 have been added in 2023.

India’s PC market, which incorporates desktops, notebooks, and workstations, declined 6.6 per cent year-on-year to 13.9 million shipments within the calendar yr 2023, in keeping with knowledge from the Worldwide Knowledge Company (IDC).

Shipments throughout each business and client segments noticed a pointy decline primarily as a consequence of slowing demand, low market sentiment and decreased procurement by enterprises and SMEs.

HP, which has maintained its prime spot within the PC market since 2016, led the market with a share of 31.5 per cent final yr, with a robust displaying in each the patron and business segments.

The corporate has additionally witnessed a robust begin to the brand new yr, Dasgupta added.

“We noticed fairly a little bit of pickup within the first quarter within the authorities phase. However this may go down considerably because the elections are arising. We’ve, nonetheless, anticipated that and ready for it,” she mentioned.

The PC market rebounded within the second half of final yr, with 12.9 per cent YoY development after a weak first half. Nonetheless, the choice on import rules, bettering market sentiment, and an aggressive push from distributors ensured a market restoration within the second half of 2023, in keeping with analysts.

HP can also be amongst many different PC makers vying to broaden its manufacturing footprint in India by way of the IT {Hardware} PLI 2.0. The corporate is anticipated to start native manufacturing beneath the PLI mid-next yr. 

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