Samsung wins multi-year built-in kitchen suite orders from Clayton

Samsung's built-in kitchen packages to Clayton's home (Courtesy of Samsung Electronics) 
Samsung’s built-in kitchen packages to Clayton’s dwelling (Courtesy of Samsung Electronics) 

Samsung Electronics Co. is upping the ante to widen the lead within the US dwelling equipment market with a long-term deal to supply its hyper-connected, energy-efficient built-in kitchen suites to the nation’s main single-family dwelling builder Clayton Dwelling Constructing Group.

South Korea’s electronics big introduced on Tuesday that it has signed a multi-year partnership settlement with Clayton to provide its synthetic intelligence-powered kitchen home equipment to the US builder.

It is going to provide its Bespoke kitchen suites together with fridges, dishwashers, ovens and microwaves for the builder’s new houses. Its laundry home equipment are additionally provided as an choice to Clyaton’s new dwelling patrons.

All home equipment to be provided to Clayton, well-known for its high-quality houses, are Wi-Fi linked and authorized as ENERGY STAR by the US Environmental Safety Company, Samsung stated.

“Clayton incorporates the most recent dwelling purchaser developments and designs into each certainly one of its high-quality houses, making them the proper match for our fashionable, energy-efficient home equipment,” stated Shane Higby, senior vp and head of Dwelling Equipment Enterprise for Samsung Electronics America.

 Samsung shows varied SmartThings options, together with AI Power Mode and the Samsung Rewards energy-saving program, at its AI Power Saving Zone throughout EuroCuchina 2024 (Courtesy of Samsung Electronics) 

With the most recent deal, Samsung is anticipated to ratchet up efforts to widen its lead within the US dwelling equipment market, the place it commanded the biggest 21% share final yr by way of gross sales, based on US-based market analysis firm TraQline.

It was narrowly adopted by cross-town rival LG Electronics Inc. with a 19% share, in addition to native giants Normal Electrical Co. with 18% and Whirpool Corp. with 15%.


The Korean equipment main additionally goals for the highest spot within the international dwelling equipment market, which is at the moment led by LG Electronics, with its good and energy-efficient white items.

Earlier final week, the corporate unveiled a brand new Bespoke lineup at EuroCucina 2024, one of many world’s largest kitchen items occasions, held on the sidelines of Milan Design Week.

Samsung shows the Bespoke 4-Door Flex Fridge with AI Household Hub™+ on the Bespoke AI Kitchen Zone throughout EuroCuchina 2024 (Courtesy of Samsung Electronics)

On the occasion, Samsung’s Machine eXperience (DX) division head Han Jong-hee, additionally Samsung’s vice chairman, stated Samsung will additional improve connectivity of its home equipment with a large-language model-based generative AI.

Its premium Bespoke home equipment are linked to its SmartThings ecosystem with built-in Wi-Fi, inner cameras and AI chips.

They arrive with the brand new AI Dwelling, a linked 7-inch LCD show that gives intuitive, easy accessibility and management over the entire linked ecosystem.

The AI Dwelling consists of 3D Map View, a characteristic that gives customers with a full 3D view of the home, permitting them to simply find all of the home equipment which might be linked and management them.

“Within the electronics market, discovering the ache level the place customers really feel uncomfortable is the important thing to successful. And that’s what Samsung is sweet at,” Han stated final week at EuroCuchina 2024, expressing confidence in a race to win customers within the greater international dwelling equipment market.

Write to Chae-Yeon Kim at
Sookyung Search engine optimization edited this text.

Leave a Comment