Vivo replaces Samsung to guide Q1 2024 smartphone market in India

India shipped 34 million smartphones in Q1 2024, with 11.5% development yoy (year-over-year), discovered Worldwide Knowledge Company (IDC). It was the third consecutive development quarter of shipments. The smartphone ASPs (common promoting worth) additionally remained flat at $263 (₹21,960).

Model clever, Vivo with 16.2% emerged as the highest model, adopted by Samsung (15.6%) and Xiaomi (12.8%). Amongst the highest 10 manufacturers, Motorola registered the very best development (4.6%).

Oppo had obtained 10.2% share whereas Realme got here fifth with 9.8%. Apple got here sixth in Q1 2024 with 7.3% market share.

As per the report, the entry stage (sub-$100) phase declined 14% yoy to fifteen% share, down from 20% a 12 months in the past. Xiaomi leads this phase adopted by Poco and Itel.

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The share of entry-premium ($200<$400) phase reached 23%, up from 20% rising by 25% yoy. Oppo and Realme made up virtually 30% of this phase.

The mid-premium phase ($400<$600) phase declined by 46% in unit phrases to a 3% share, down from 6% a 12 months in the past. OnePlus led with a 38% share, adopted by Vivo and Oppo.

The premium phase ($600<$800) held a 2% share and declined by 21% in unit phrases. Apple’s share declined yoy to 45%, whereas Samsung was an in depth second with a 44% share, up from 16% a 12 months in the past.

The super-premium phase ($800+) grew the very best with 44% development, with its share up from 7% to 9%. The iPhone 14/15/14 Plus/15 Plus collectively accounted for 64% of shipments, adopted by the Galaxy S24/S24 Extremely/S23/S24+ with 25% share. Total, Apple led the phase with a share of 69%, adopted by Samsung at 31%.

23 million 5G smartphones had been shipped within the quarter. The share of 5G smartphone shipments elevated to 69%, up from 46% in 1Q23, whereas 5G smartphone ASPs dropped to $337, a decline of 21% yoy in 1Q24.

Inside 5G, shipments of the mass price range ($100<200) phase grew thrice to succeed in 46% share.

Apple, with an ASP of $953, had a report first-quarter cargo, rising by 19% yoy. iPhone 14/15 made up 56% of shipments for Apple.

“The primary few months of the 12 months have supplied momentum for the smartphone market in India. Nonetheless, the second half of the 12 months will probably be essential. IDC estimates a modest general annual development within the mid-single digits for 2024,” mentioned Navkendar Singh, Affiliate Vice President, Units Analysis, IDC.

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