Groundbreaking Uncover ME marketing campaign with digital actuality expertise involves Portadown

From left Linda Campbell (chair, Hope 4 ME & Fibro), Julie Reid (deputy head of companies, Libraries NI) and Joan McParland MBE (Hope 4 ME & Fibro founder)

Hope 4 ME & Fibro NI have teamed up with Libraries NI to convey their highly effective Uncover ME marketing campaign to Portadown Library by a transferring VR expertise.

The Uncover ME marketing campaign has been organised by the Charity Hope 4 ME & Fibro NI, as a part of an ongoing initiative to boost consciousness for the medical circumstances Myalgic Encephalomyelitis (M.E.), Fibromyalgia, Lengthy Covid and different Publish Viral Syndromes (PVS) such circumstances can display overlapping traits.

Members of the general public are invited to Portadown Library from 10-11am on Monday, June 3 to have the chance to expertise the Uncover ME digital actuality consciousness movie and have entry to a wide range of info and sources.

The marketing campaign, designed to deepen public {and professional} understanding of power circumstances like M.E., will start on World ME Day the place important landmarks reminiscent of Parliament Buildings at Stormont and numerous council buildings are to be lit up in blue to symbolise solidarity and assist for these affected by M.E., Fibromyalgia and Lengthy Covid.

Having teamed up with Libraries NI, the marketing campaign will then tour 13 libraries throughout Northern Eire giving the general public, politicians, educators and healthcare professionals the prospect to expertise the highly effective Uncover ME movie in Digital Actuality (VR).

The 13-library tour throughout the nation began on Might 14 at Lisburn and Falls Street libraries earlier than transferring on to Holywood Arches and Bangor Library on Might 15, Portstewart and Grove Library on Might 21, Omagh and Derry Metropolis Library on Might 28, Antrim and Lisburn Street Library on Might 29, Portadown and Newry Library on June 3 and ending the tour at Belfast Central Library on June 4.

Julie Reid, Deputy Head of Providers for Libraries NI mentioned they had been delighted to be supporting a strong academic marketing campaign like Uncover ME throughout their community.

She added: “Libraries NI is happy to assist this initiative because it raises consciousness of the numerous influence that circumstances like M.E. and Fibromyalgia can have on people’ lives.

“Our libraries function pillars of assist and compassion for a lot of members of the local people, providing useful sources and data on a variety of health-related matters. We hope that the upcoming occasions in libraries will present a platform for individuals to achieve a deeper understanding of the non-public experiences of these managing the every day challenges of M.E., Fibromyalgia, and different diseases.”

At every library location, guests will be capable to have the chance to placed on a VR headset and expertise the six-minute Uncover ME movie themselves.

Hope 4 ME & Fibro founder Joan McParland MBE mentioned creating the Uncover ME movie right into a VR expertise introduces M.E. and addresses the stigma and misinformation surrounding the illness.

She defined: “We felt it was necessary to show the movie right into a VR expertise as a result of it’s a singular method to view the message. As a result of it’s in VR you might be utterly immersed within the affected person experiences – they’re sharing the arduous hitting actuality of residing with M.E. in their very own phrases”

Linda Campbell, chair of Hope 4 ME & Fibro added: “The movie permits viewers to be immersed within the sight and sound. Within the viewings we’ve already facilitated with healthcare professionals and the general public we’ve seen an elevated influence of the movie as a result of it’s in VR. The person is immersed within the expertise, which proves to be each memorable and emotive.

“Elevated consciousness and training of M.E. is achieved because of this, and this then turns into a studying and dialogue level to share with others.”

The Uncover ME movie was directed and produced by Professor Deepa Mann-Kler, chief government of Neon and visiting professor of Immersive Futures at Ulster College.

“When Professor Mann-Kler first approached us along with her earlier VR know-how used to assist self-manage ache, we noticed a chance not simply to teach however to foster real empathy in the direction of M.E., amplifying our message by the ability of storytelling” mentioned Joan.

“Our mission with the Uncover ME marketing campaign is to problem the myths and misrepresentation surrounding M.E., and different associated circumstances like Fibromyalgia and Lengthy Covid and to indicate the tough realities confronted by sufferers by a compelling VR expertise. Professor Deepa Mann-Kler has brilliantly reworked this into an animated VR movie that goes past typical consciousness efforts.”

Professor Mann Kler mentioned utilizing digital actuality allowed the charity to offer a visceral understanding of the lives disrupted by M.E. and comparable circumstances.

“How we made Uncover ME was as equally necessary as the ultimate piece, the place the method of co-creation has result in a very genuine and compelling perception into the lives of individuals from all walks of life and their lived experiences. As a storyteller, it was an honour to be trusted on this manner.

“This marketing campaign is so necessary in serving to increase consciousness. Uncover ME additionally now types a part of the Ulster College and Queen’s College Belfast respective Medical Colleges course curriculum. That can assist change individuals’s lives, by coaching future Docs” she defined.

The Uncover ME marketing campaign additionally features a sequence of consciousness billboards, social media and a sequence of further occasions for the medical career and educators within the space of M.E., Fibromyalgia and Lengthy Covid.

Uncover ME Movie is a partnership between Hope 4 ME & Fibro NI, Silverink, Enter Sure and Neon and was funded by NI Display.

Extra funding for digital actuality headset gear was supplied by The Hospital Saturday Fund and monies raised by sufferers and their members of the family.

For extra details about the marketing campaign go to

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