Indonesia’s Smartphone Market Begins the 12 months with a Sturdy 27.4% Development in 1Q24

JAKARTA, 16 Could 2024 — Indonesia’s smartphone market grew sharply at 27.4% year-over-year (YoY) and 11.5% quarter-over-quarter (QoQ) to 10 million items in 1Q24, in keeping with Worldwide Knowledge Company’s (IDC) Worldwide Quarterly Cell Cellphone Tracker. Distributors have been in a position to usher in vital shipments to capitalize on the Ramadan season. After a number of quarters of low shipments, distributors stocked up the channels, setting the stage for robust development in 1Q24.

Greater-priced smartphones within the US$600+ phase continued to develop considerably in 1Q24 at 12.8% YoY, led by Apple. The mid-range phase of US$200<US$600 had the very best development at 73.4% YoY, as Apple, Samsung, vivo, and Xiaomi grew sharply on this worth phase. The lower-end phase of <US$200 additionally grew at a whopping 17.8%, led by Transsion. Common Promoting Worth (ASP) was comparatively steady because it grew 1.6% YoY, reaching US$215 in 1Q24.

5G share elevated considerably to twenty-eight.2%, from 17.6% in 1Q23. The sharp enhance was pushed by new mannequin releases as extra distributors expanded their 5G choices. 5G development on this quarter was principally pushed by OPPO, vivo and Xiaomi, whereas Samsung continued to guide the 5G market with their expansive 5G choices. ASP dropped 21.3% YoY and 23.4% QoQ, reaching US$469 in 1Q24.

“Distributors will attempt to proceed this momentum, by channel enlargement, worth cuts, and doubling down on advertising and marketing methods, whereas additionally going through exterior challenges similar to growing manufacturing and materials prices, weakening rupiah, and unsure geopolitical state of affairs on the international degree,” says Vanessa Aurelia, Analysis Analyst, IDC Indonesia.

To know extra in regards to the IDC Worldwide Quarterly Cell Cellphone Tracker, please contact Vanessa Aurelia at For media inquiries, please Michael de la Cruz at or Miguel Carreon at


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