Samsung, how a lot creativity does it actually take to parody an Apple advert?

Final week Apple launched an advert for its new iPad Professional that was extensively panned. The ‘Crush’ advert confirmed a wide range of artistic devices being crushed and in the end remodeled into an iPad Professional. The message was easy: due to the iPad’s energy and app ecosystem, all of those artistic instruments can exist collectively in a brand new type, an ultra-thin M4 iPad Professional.

The picture of destroying beloved artistic instruments, although, didn’t ship the specified message. Apple later issued an apology. Now Samsung has launched its personal parody advert, ‘UnCrush,’ which itself demonstrates a continued sample of missing creativity.

Samsung because the gadget maker for creatives

Within the new advert, a lady approaches the devastation wreaked by Apple, finds a guitar that’s one way or the other comparatively unscathed, and begins strumming a music. It seems she has a Galaxy Tab S9 along with her, which she’s utilizing to learn chords off of. The advert ends with the road: “Creativity can’t be crushed.”

Personally, I feel Apple deserves the criticism for not anticipating the quantity of pushback its advert would obtain. However Samsung presenting itself as the corporate for creatives is itself a stretch. It’s particularly humorous contemplating how little creativity the corporate typically shows in the case of promoting. Particularly, the corporate’s advertising and marketing workforce getting all its artistic inspiration from Apple itself.

Samsung’s advertising and marketing inspiration: Apple

It’s well-known that Samsung loves mocking Apple in its advertisements. In 2022 Samsung launched an advert mocking Apple for being behind on revolutionary options. The yr earlier than it shared a number of advertisements poking enjoyable at iPhone digicam upgrades—a sample that repeated itself the very subsequent yr. There are numerous different examples, making ‘UnCrush’ simply the newest Apple-focused advert and absolutely not the final.

You possibly can choose for your self whether or not Apple or Samsung has a greater popularity with creatives. However maybe if Samsung desires to current itself as a bastion of creativity, it may discover a option to rely much less on Apple for advertising and marketing materials.

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