Samsung-Baidu partnership unlikely to bolster urge for food for Galaxy S24 smartphones in China

This text was first printed by The Korea Instances in a partnership with the South China Morning Put up.

Samsung Electronics’ transfer to combine its newest flagship smartphones with synthetic intelligence (AI) expertise from Chinese language search large Baidu has drawn lukewarm curiosity from shoppers in mainland China.

The South Korean agency’s China division and Baidu AI Cloud in late January introduced a strategic partnership, which can see Samsung’s Galaxy S24 sequence – launched in China on January 25, every week after debuting within the US – deploy Baidu’s Ernie massive language mannequin (LLM) and search engine to help the handsets’ AI search features.

However many Chinese language shoppers have taken to social media to specific issues that the search options on the native model of the Galaxy S24 sequence will not be pretty much as good as these on the worldwide model.

Baidu’s AI expertise helps the Chinese language model of Samsung’s newest flagship smartphone sequence, the Galaxy S24. Picture: Bloomberg

“The abroad model is a totally totally different world than the mainland model,” stated Weibo person “Solar Weilun”. He stated he had visited a Samsung retailer in Hong Kong to check varied fashions and located that the “Circle to Search” function powered by Baidu supplied a lot fewer outcomes than the abroad model supported by Google.

Richard Zhang, a 30-year-old Beijing resident, stated he was planning to purchase an abroad model of the Galaxy S24 to get the very best AI companies. “I began contemplating this after I noticed that the [mainland] system recognises Samsung’s personal telephones as different manufacturers.”

Baidu is taken into account one of many high AI gamers in China, being the primary main tech agency within the nation to launch its personal ChatGPT various when its Ernie Bot debuted in March 2023.

One main problem confronted by Samsung is the rise of Chinese language distributors from Huawei Applied sciences to Oppo and Vivo, that are additionally releasing their very own LLMs or integrating generative AI options of their newest handsets.

“Throughout the Chinese language market, AI alone is unlikely to set off fast modifications,” stated Ivan Lam, a senior analyst at Counterpoint Analysis. Nonetheless, he added that the partnership with Baidu “signifies Samsung’s dedication to long-term, constant operations in China”.

In China, Samsung has set costs for the S24 and S24+ at between 500 yuan to 800 yuan (US$70 to US$112) greater than the earlier S23 and S23+ fashions, in keeping with a latest evaluation by Peng Peng, wi-fi smartphone methods analyst at TechInsights. By comparability, Samsung stored the identical worth tags within the US and decreased costs in Europe.

“Evidently Samsung shouldn’t be intensively competing with home distributors when it comes to worth for cash on the planet’s largest smartphone market,” Peng stated.

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