Apple has slipped to fifth place in China’s smartphone marketplace for the primary quarter of 2024, based on the most recent report from analytics firm Canalys (through MacRumors), marking a big decline for the tech large in Asia’s largest economic system.
The report revealed that Huawei returned to the highest place after 13 quarters, capturing a 17 % market share, pushed by the success of its Mate and nova sequence.
On this quarter, Huawei shipped 11.7 million smartphones, a outstanding 70 % improve from a yr earlier, as per the report. This resurgence is notable, given the challenges the corporate confronted as a consequence of U.S. sanctions, which led to a significant reorganization of its cellphone enterprise. Huawei’s 5G Mate 60 Professional, powered by a China-made 7-nanometer processor, performed a key function within the firm’s rebound.
Reportedly, Oppo additionally carried out strongly, rising to second place with a market share of 16 % after transport 10.9 million models, largely because of the success of its Reno 11 sequence. Honor and Vivo took third and fourth locations with 10.6 million and 10.3 million models shipped, respectively. Whereas Honor noticed a year-on-year improve of 9 %, vivo skilled a 9 % lower in gross sales.
The report highlights that Apple’s decline was probably the most important among the many high 5 manufacturers, dropping from first to fifth place with 10 million models shipped, representing a 25 % year-on-year lower. The decline comes at a difficult time for Apple, regardless of CEO Tim Prepare dinner’s latest journey to China, the place he inaugurated a brand new flagship retailer in Shanghai and attended the China Growth Discussion board in Beijing.
Apple’s deepening ties with China come amid efforts to develop manufacturing in Southeast Asia and India. The higher China area accounted for about 17 % of Apple’s internet gross sales from October to December 2023, underscoring its significance to the corporate’s provide chain. Nevertheless, Apple is going through an uphill battle to reverse falling iPhone gross sales in China, with a 24 % year-on-year decline in 2023 projected to proceed into 2024.
Huawei’s continued growth, pushed by its HarmonyOS ecosystem and new Pure line of flagship smartphones, presents a big problem to Apple in a market beforehand dominated by Android and iOS. Because the competitors intensifies, Apple might want to discover new methods to regain its footing within the Chinese language smartphone market.
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