Earlier this yr, Samsung introduced partnerships with Road League Skateboarding (SLS), Professional Breaking Tour (PBT) and World Surf League (WSL) to have fun the sports activities of skateboarding, breaking, and browsing – and their communities – on the Highway to Paris 2024 and past.
As part of the partnership, Samsung created a three-part docu-series spotlighting the enduring subcultures of the skateboarding, breaking and browsing communities, produced in collaboration with SLS, PBT and WSL. The challenge is a key a part of Samsung’s key marketing campaign for Paris 2024, “Open at all times wins”, encapsulating how the worth of openness is shared by the skateboarding, breaking, and browsing communities.
To have fun the challenge and additional join with the unbelievable followers of those sports activities, Samsung debuted every of the movies with the communities who sit on the very coronary heart of them, holding two unique screenings: showcasing “Concrete Desires” at SLS Championship Tour, San Diego and “Breaking Boundaries” at Professional Breaking Tour Atlanta. “The Subsequent Wave” will premiere on the World Surf League’s Tahiti Professional in late Might.
On the Viejas Area, in San Diego, U.S, Samsung joined hundreds of skating fanatics and followers to look at hopefuls compete within the SLS Championship Tour. Samsung joined the neighborhood as they gathered and eagerly watched the competitions, the place Workforce Samsung Galaxy’s very personal Rayssa Leal secured first place within the Ladies’s Remaining.
Samsung additionally gave followers and attendees the possibility to decorate up and take snaps with a trove of props at a skateboarding themed, ‘Open at all times wins’ picture sales space.
“The Galaxy S24 picture and video capabilities are excellent for skateboarding and capturing the fast-paced motion and tips which can be at all times occurring,” shared one customer.
“I really like the options on the S24 Extremely. The interpretation software is superior. Additionally with the ability to take shadows out of images is superb as a result of everyone seems to be utilizing their telephones to take footage. The expanded storage can also be superior.” shared one customer.
“The documentary is superior. It is superior that SLS and Samsung have come collectively to assist out the tradition and actually highlight it,” shared one customer.
“Concrete Desires” is screened throughout last competitors at SLS Championship Tour, San Diego
Workforce Samsung Galaxy Rayssa Leal (Skateboarding, Brazil) is having fun with photographs at Samsung Galaxy Expertise zone at SLS Championship Tour, San Diego
Workforce Samsung Galaxy Sky Brown (Skateboarding, Nice Britain) is having fun with photographs at Samsung Galaxy Expertise zone at SLS Championship Tour, San Diego
Followers are attempting out Galaxy telephones and taking photographs at Samsung Galaxy Expertise zone at SLS Championship Tour, San Diego
Following the screening at SLS in San Diego, Samsung headed to the east coast for the Professional Breaking Tour occasion at Ehall in Atlanta. There, Samsung had a particular unique screening of “Breaking Boundaries” for followers in between the preliminary rounds and finals of the competitors.
Throughout the occasion, followers came around the Samsung sales space the place that they had the possibility to snap their photographs at a breaking themed picture sales space stuffed with enjoyable props and enter a “Fortunate Draw” to win prizes that included a few of Samsung’s newest improvements.
Along with the documentary screening, Samsung additionally awarded an “Open Award” to the Cypher King. A cypher in breaking is when B-boys and B-girls kind a circle and, one after one other, enter into the center and present their freestyle dancing. Cyphers have been round ever since breaking started they usually’ve at all times been the place breakers have been free to bop as they please. The Cypher King was awarded to King Quic who gained a specifically designed plaque in addition to a Galaxy S24 Extremely.
“The documentary represents a very powerful items to breaking. It has roots on the street, nevertheless it represents the fruits of all of the individuals who wish to transfer and have method and present who they’re,” shared one customer.
“The movie seems actually good, it’s cool to see the tradition in a cinematic model. Folks must know the place to see dance it’s not simply vital its highly effective,” shared one other customer.
“It’s so superior to see Samsung right here supporting the breaking neighborhood. Between breaking debuts on the Olympics and now the partnership with Samsung, that is going to be an enormous yr for the expansion and consciousness of the game,” share one customer.
“Breaking can solely continue to grow, so it is nice to have superior companions like Samsung serving to the expansion and highlighting breaking’s tradition and neighborhood by way of issues like this documentary,” shared one customer.
Followers having fun with the Samsung breaking themed picture sales space at Professional Breaking Tour, Atlanta
“Breaking Boundaries” is screened between the preliminary and last rounds at Professional Breaking Tour, Atlanta
PBT Founder Cros-One with Cypher King and Open Award winner King Quic