Simply over a month after launching its first-ever BEV, smartphone developer, Xiaomi is touting some large manufacturing numbers for the SU7. Higher but, such output helps encouraging orders up to now because the Chinese language tech firm is off to a scorching begin in its newly entered car manufacturing phase.
As a Chinese language electronics firm specializing in smartphones, we by no means coated Xiaomi right here at Electrek. Not till the corporate introduced plans for a brand new EV arm referred to as Xiaomi Automotive in March 2021.
Since then, we’ve adopted the tech firm intently to see if it may do one thing its rival Apple has but to do… ship its personal branded BEV. We bought our first glimpse of Xiaomi’s first mannequin – the SU7 in November 2023, and a month later, it formally launched the BEV as a challenger to Porsche and, after all, Tesla.
On the time, we shared that Xiaomi believed it may entice would-be patrons from its present buyer base of 20 million smartphone customers in China by providing a holistic system between the SU7 and different Xiaomi units as a promoting level.
It was right.
The BEV obtained over 50,000 orders within the first 27 minutes of happening sale, making a waitlist of as much as seven months. This led Xiaomi to rethink its manufacturing technique and attempt to crank out extra SU7s than initially deliberate to maintain up with demand. Though it’s new to EVs, Xiaomi seems to be wielding its manufacturing experience, and its meeting traces are buzzing in China, only one month in.
Xiaomi SU7 orders high 75,000 as manufacturing ramps up
Per a Weibo publish from Xiaomi Vehicle as we speak, orders for the SU7 had reached 75,723 items within the first 28 days since its launch in China. To maintain up with this rising order ebook, Xiaomi is ramping up BEV manufacturing with hopes of delivering 100,000 SU7 EVs this yr.
It’s effectively on its approach because the tech firm turned automaker is already celebrating its 10,000th construct, simply 32 days after the SU7 launch. Of these builds, 5,781 SU7s have already been delivered in China, though the corporate already hinted at plans for growth into new markets:
We imagine that sooner or later, there might be Xiaomi vehicles using on each street all over the world!
The SU7 initially launched in three separate variants: Customary, Professional, and Max – priced at RMB 215,900 ($29,850), RMB 245,900 ($34,000), and RMB 299,900 ($41,450), respectively. Final week, Xiaomi founder, chairman, and CEO Lei Jun mentioned the corporate is focusing on 10,000 SU7 deliveries in June, which is extra proof of its continued ramp-up.
That is an automaker to keep watch over; it’s a formidable begin to this point.
FTC: We use revenue incomes auto affiliate hyperlinks. Extra.