New Delhi: The worldwide smartphone market grew by 6 per cent (year-on-year) to succeed in 296.9 million unit shipments within the first quarter this yr, as Samsung dethroned Apple to grow to be the highest participant globally, garnering 20 per cent cargo share, a report confirmed on Friday.
The expansion is usually attributed to the sturdy efficiency in key areas resembling Europe, Center East and Africa (MEA) and Caribbean and Latin America (CALA), in accordance with Counterpoint Analysis.
“The India market additionally noticed progress because of exiting 2023 with wholesome stock ranges. The mature markets of North America and Japan declined relative to the identical interval in 2023,” stated senior analyst Prachir Singh.
Apple’s shipments declined 13 per cent (YoY) owing to excessive stock build-up over the last quarter.
Nevertheless, the model’s common promoting worth (ASP) grew 2 per cent YoY, the report famous.
International smartphone revenues grew by 7 per cent in Q1 2024 and reached the highest-ever within the first quarter of the yr. Among the many high 5 unique tools producers (OEMs), Xiaomi’s income progress was the quickest because of sturdy efficiency in its key markets.
“Robust competitors in China, file low upgrades within the US and a tough evaluate from final yr because of iPhone 14 Professional’s provide shifting to Q1 2023 all weighed on iPhone efficiency,” stated analysis director Jeff Fieldhack.
Samsung re-captured the highest spot and led world smartphone shipments throughout the quarter, pushed by the early refresh of the Galaxy-A-series and robust efficiency of the Galaxy S24 collection.
The corporate reached its highest-ever ASP throughout the quarter as effectively.
“Greater than 10 OEMs have launched over 30 GenAI-capable smartphones up to now. We estimate that GenAI’s share of general smartphone shipments will attain 11 per cent in 2024,” stated analysis director Tarun Pathak.