International best-selling smartphones for Q1 2024
CounterpointEach single one of many high ten best-selling smartphones globally is from certainly one of simply two firms: Apple and Samsung. Counterpoint Analysis simply launched its report on the highest ten best-selling telephones, and it’s a reasonably acquainted story from final yr: Apple and Samsung cleaned up.
One change: individuals are spending extra for iPhones, with Apple’s pricy Professional line rising to symbolize half of all iPhone gross sales up to now this yr, up from simply 24% in 2023. It’s not simply the Professional fashions which can be doing effectively: Apple’s greater Max fashions are additionally cleansing up, an indication that folks more and more need bigger smartphones, says Counterpoint.
Listed below are the highest 10 best-selling fashions of smartphones globally for Q1 2024, together with the proportion of complete smartphone gross sales they captured:
- iPhone 15 Professional Max: 4.4%
- iPhone 15: 4.3%
- iPhone 15 Professional: 3.7%
- iPhone 14: 1.9%
- Galaxy S24 Extremely: 1.9%
- Galaxy A15 5G: 1.5%
- Galaxy A54: 1.4%
- iPhone 15 Plus: 1.3%
- Galaxy S24: 1.0%
- Galaxy A34: 1.0%
In the identical quarter a yr in the past, Apple additionally captured the highest 4 international best-selling spots.
Samsung’s high-end Galaxy S24 Extremely additionally did effectively, simply as Samsung unseated Apple because the telephone maker transport essentially the most items globally.
“The sturdy efficiency of the S24 sequence will be attributed to Samsung’s early refresh of the sequence, and its efforts in generative AI (GenAI) expertise,” Counterpoint says. “The S24 sequence was the primary to succeed in the market with GenAI options and capabilities, permitting customers to create distinctive content material and expertise a brand new degree of interplay with their smartphones.”
The draw back of individuals selecting greater, higher, and dearer telephones: they’re additionally holding on to these telephones for longer, and never upgrading as rapidly. For Apple, Samsung, and different smartphone producers, which means fewer gross sales per yr at the same time as value per unit goes up.
That mentioned, nevertheless, Q1 2024 additionally noticed the very best smartphone income of any first quarter in historical past as the worldwide smartphone market grew 6% to hit virtually 300 million items shipped, Counterpoint reported simply three days in the past.
There’s clearly nonetheless a marketplace for lower-end and cheaper telephones: Apple’s iPhone 14 was the fourth-highest-selling mannequin on the planet, and Samsung’s Galaxy A34 and A54, plus A15 5G, joined its S24 and S24 Extremely mannequin within the high ten.
As promoting smartphone items will get more durable, Apple is transferring a few of its focus to higher and extra helpful providers, which individuals purchase no matter whether or not they have a brand new telephone or not. In its current quarterly earnings report, Apple beat forecasts of $23.1 billion in providers income, hitting $23.9 billion to associate with a flat quarter of $46 billion of income from iPhone gross sales.