We’ve bought a brand new report from Counterpoint Analysis right now on the state of worldwide smartphone shipments. The high-end, latest iPhone was extra widespread than the entire different iPhone fashions and was the highest choose towards Samsung’s flagship and mid-range smartphones.
Counterpoint shared its newest report on its web site this morning with the info exhibiting the highest 10 best-selling smartphones of Q1 2024 vs 2023.
Proven under, the highest 4 slots have been received by iPhone 15 Professional Max, iPhone 15, iPhone 15 Professional, and iPhone 14 with the flagship Samsung Galaxy S24 Extremely coming in fifth.
The Galaxy A15 5G and A54 got here in sixth and seventh with the iPhone 15 Plus touchdown in eighth. The Galaxy S24 and A34 rounded out the highest 10.
In keeping with its knowledge, Counterpoint highlights the bottom iPhone mannequin normally outsells the Professional model(s) in non-seasonal quarters, however not this time:
Notably, the Professional Max variant achieved the highest place for the primary time in Apple’s non-seasonal quarter, reflecting an growing development of client desire for high-end smartphones.
Counterpoint estimates that iPhone Professional mannequin gross sales drove greater than 60% of Apple’s smartphone income. And the agency calls out the large progress from Q1 2020 the place Professional gadgets accounted for twenty-four% of iPhone gross sales to over 50% being Professional fashions in Q1 2024.
Counterpoint believes one issue contributing to increased premium smartphone gross sales is clients holding onto their gadgets for longer earlier than upgrading. Trying forward, it expects extra of the highest 10 smartphones to seize a bigger share of complete smartphone gross sales.
The Counterpoint knowledge corroborates the development we noticed in January from two completely different corporations about Apple out-selling Samsung worldwide throughout 2023.
Whereas the information exhibits optimistic momentum for Apple’s high-end iPhone market share, total iPhone gross sales have been down 10% in Q1 (Apple’s fiscal Q2) in 2024 in comparison with 2023. Nevertheless, robust Companies income was in a position to buoy total income for the quarter.
Learn extra in our full Apple earnings protection:
Prime picture by 9to5Mac
FTC: We use earnings incomes auto affiliate hyperlinks. Extra.