Apple and Samsung dominated the highest 10 best-selling smartphone charts in Q1 of 2024, as revealed by Counterpoint Analysis‘s newest report. Every firm had 5 telephones on the record, however it was Apple that got here on prime with the iPhone 15 Professional Max turning into the best-selling cellphone, adopted by iPhone 15 in second and iPhone 15 Professional in third.
The analysis identified that 5G is turning into increasingly more current within the on a regular basis lifetime of the common shopper, as all 10 gadgets within the record are 5G-enabled. Additionally, the pattern in the direction of premiumization is clearly seen, with 7 telephones being priced above $600.
The Professional sequence of iPhones can be rising in recognition. In 2020, the share of Professional gadgets was 24%, whereas at the moment, it’s 60% of Apple’s gross sales worth in Q1 2024. One cause is that Apple gives substantial upgrades and enhancements for customers who resolve to purchase a Professional variant.
Samsung Galaxy S24 and Galaxy S24 Extremely each positioned within the prime 10, because of Galaxy AI. It was over a month earlier than the brand new expertise reached older gadgets, such because the 2023 flagship foldables, the Galaxy S23 lineup, and others.
Shoppers are holding onto their smartphones for longer durations, famous Counterpoint. This results in prospects choosing a high-end smartphone that may guarantee their gadgets stay “technologically related” for an extended time period.
Apple iPhone 15 Professional Max
Expectations are premium gadgets to seize a bigger share of the complete smartphone market, as firms are specializing in leaner portfolios with premium options.
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