The smartphone market in India is booming – Counterpoint studies shoppers are shifting in direction of extra premium fashions as shoppers search for telephones that may sport, run AI and seize increased high quality pictures. Reasonably priced financing schemes and trade-in presents are additionally driving the transfer to pricier tiers.
The premium smartphone section (>₹30,000) has reached its highest-ever share by quantity at 20%. Wanting on the share by worth, this section accounts for 51% – that’s to say that greater than half the cash spend on smartphones in India are spend on a premium system.
5G adoption continues to climb and the shipments of 5G handsets has reached a brand new peak of 71%. This, after all, is expounded to the expansion of the premium section.
particular person manufacturers, vivo claimed the #1 spot for the primary time in its historical past – that is by quantity of telephones shipped for the quarter. Innovative 5G tech and spectacular cameras are what propelled vivo to the highest.
Nonetheless, share by worth, Samsung continues to steer the market. The common promoting worth (ASP) for a Galaxy cellphone is increased than ever at round $425. This is because of sturdy gross sales of the Galaxy S24 collection (with generative AI singled out as a promoting level), the improved Galaxy A-series is doing very properly too.
Apple has one thing to rejoice too, a record-setting quarter within the premium section due to sturdy gross sales of the iPhone 15 collection, particularly by means of offline shops. Apple leads the premium section when it comes to each worth and quantity.
A number of different worthy mentions – Nothing was the fastest-growing model with a 144% enhance over final 12 months (the Nothing Telephone (2a) is a success), Motorola’s shipments are up 58% 12 months on 12 months (analysts spotlight Moto’s materials selections and Android UI), Xiaomi shipments are up 28% 12 months on 12 months (sufficient to safe second place by quantity).
Additionally, MediaTek stays the dominant chipset provider for telephones bought in India with a 53% share, although Qualcomm stands out within the premium section with a 35% share.
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